Offline marketing is great, but, if a business is to succeed these days, it has to embrace online marketing. It’s the process of promoting a business on the internet. It includes such strategies as email marketing, website design, social media, video marketing and search engine marketing.Online marketing strategies have affected the business performance of both major brands, along with smaller businesses. So how has it become so powerful?Your Customers Are OnlineRegardless of whether you like it or not, your customers are on the internet. They look for service providers on the internet, they shop on the internet and they look at business websites. If you don’t have an online presence and you’re not doing any online marketing then you’re missing out on connecting with your customers.Your Competitors Are OnlineIf your competition is using online marketing and you’re not, then they are probably getting your business. In order to be competitive and to let your audience not know that you exist and why you’re better than your competition, you need to be marketing on the internet.You Don’t Have To Spend A FortuneOffline marketing can be costly and takes time to set up. Online marketing is quicker and less expensive. You can promote your business on social media in a very cost effective and targeted manner. You can email your database whenever you want, for free. You can directly target your customers needs and wants with search engine marketing.It’s Easier To Evaluate And MonitorOnline marketing can be tracked by using analytics that is just not possible with offline marketing. You can create unique pages to drive traffic to and see exactly where, when and what your prospects click on. You can also test and change tactics without increasing your expenses.There Are Many StrategiesDifferent online marketing strategies work differently for different businesses and niches. For instance, content marketing is an effective way to deliver useful content to build trust with your target audience. There is no financial cost to content marketing but it does take time. In contrast, an online marketing strategy like pay-per-click advertising where you pay money to reach a certain target audience does cost money, but the results can be almost immediate.It’s Not Just For Big BusinessA small offline business can find it very difficult to compete against the big corporations in traditional offline media. However,a prospective customer can only look at one website at a time and, if you have the right online strategies in place, that website can easily be about your business.